The goal was to find high-quality leads and nurture existing ones through strategic digital campaigns to promote dental services, increase appointment bookings, and boost long-term patient retention.
ADC Dental Center is a modern dental clinic that leverages digital tools to promote its services and simplify online appointment scheduling for new and existing patients.
Optimizing Lead Journeys with Targeted Communication
The internal team focused primarily on clinical excellence and in-person patient care. Digital marketing and promotional activities were outsourced, with a growing interest in automation and online performance optimization to attract and retain patients more effectively.
Designed and executed full-funnel digital marketing strategies – from traffic acquisition to conversion. Managed Meta, LinkedIn, and Google Search campaigns. Built landing pages and implemented email automations for lead follow-up.
Gained solid experience in custom funnels and automated communication to boost lead nurturing and improve conversion rates.
