The goal was to grow sales and profit by optimizing digital channels through performance marketing, content creation, and website improvements to expand reach and boost conversions.
Club Magellano is a tour operator selling 100+ European tours through an e-commerce platform, 30+ niche websites (22M views/year and 4.5M unique users), and 30+ social pages (300K+ followers).
Orchestrating Digital Impact Across Search and Social
The team aimed to rank website pages at the top of Google search results for specific tour-related topics. Niche social media pages were used to reach targeted audiences organically, while paid advertising campaigns supported broader visibility and acquisition, ensuring a strong and diversified digital presence.
Created ad creatives for traffic and conversion campaigns, tracking CPC and ROAS on Google Ads and Meta Ads. Managed affiliate programs with niche websites, influencers, and social pages to amplify promotional reach. Built landing pages and optimized newsletters to increase open and conversion rates. Utilized SMS marketing and produced SEO-focused blog content and infographics.
Gained practical experience in performance marketing, data analysis, content creation, and affiliate management. Strengthened skills in Google Ads, Meta Ads, SEO, and CRO by optimizing user engagement through targeted campaigns, compelling visuals, and strategic content across channels.
