The goal was to generate qualified leads by targeting entrepreneurs and businesses in need of legal services, with a focus on business law, labor regulations, and governance and management..
SkyLex Milano is a dynamic law firm specializing in labor, corporate, and business law. The firm provides fast, innovative, and highly prepared legal support tailored to businesses.
From Cold Outreach to Lead Conversion
I focused on identifying the most effective digital channels, using LinkedIn and Facebook Ads to reach business owners and professionals through Sponsored Content and Sponsored Messaging campaigns aimed at lead generation.
I directed traffic to dedicated landing pages, the firm’s website, and made use of LinkedIn chat messaging to encourage appointment bookings with legal experts. I also managed contact lists and conducted cold calls to assess interest and schedule initial consultations.
I developed full-funnel digital marketing strategies, from traffic generation to final conversion. I managed Meta Ads, Linkedin Ads and Google Search campaigns, built dedicated landing pages, and set up email automations after form submissions.
I refined my ability to create customized funnels, I also gained valuable experience in automated communication to improve lead nurturing and conversion rates.
I gained experience in B2B lead generation, mastering LinkedIn Ads, funnel management, cold outreach, and the organization of prospect data to support legal consultations and client acquisition.
