The goal was to generate qualified leads by targeting entrepreneurs and businesses in need of legal services, with a focus on business law, labor regulations, and governance and management..
SkyLex Milano is a dynamic law firm specializing in labor, corporate, and business law. The firm provides fast, innovative, and highly prepared legal support tailored to businesses.
From Cold Outreach to Lead Conversion
Focused on using LinkedIn and Facebook Ads to target business owners with Sponsored Content and Messaging for lead generation. Directed traffic to landing pages and company website, leveraging LinkedIn chat to drive appointment bookings. Managed contact lists and performed cold calls to schedule consultations.
Developed full-funnel strategies from traffic to conversion, managing Meta, LinkedIn, and Google campaigns, building landing pages, and setting up email automations.
Gained strong skills in B2B lead generation, funnel creation, cold outreach, and data management to support client acquisition.
