The goal was to increase organic traffic to his website and attract more local clients, given a limited advertising budget.
Emiliano, an osteopath working privately in various clinics in Milan,uses Google online searches to intercept and acquire new patients.
Blending SEO and SEM for Niche Visibility
Launched targeted Google Search campaigns using focused short-tail keywords to reach clients searching for osteopathy services in Milan.
Optimized on-page SEO and created targeted blogs for organic growth. Enhanced local visibility through Google My Business and listed the practice in niche medical directories.
The project showed how combining SEO, SEM, and niche positioning drives new clients effectively, even on a limited budget.
