The goal was to create a comprehensive digital marketing strategy for the UK market, leveraging the robust SOSTAC® marketing planning model.
Beauty Kitchen is an award-winning brand that focuses on creating natural, sustainable, and effective skincare and beauty products.
SOSTAC® Marketing Planning Model
Led the development of a full SOSTAC® marketing plan, collaborating with the marketing team. Created a clear, actionable digital strategy for Beauty Kitchen based on situation analysis, objectives, strategy, tactics, action, and control.
Enhanced skills in market research, competitive analysis, objective setting, and multi-channel digital marketing execution. This executive program project at Imperial College London strengthened my ability to turn theory into measurable results.
