The goal was to analyze paid ad performance, identify improvement opportunities, and enhance the overall effectiveness of paid search efforts.
Moju is an online juice retailer, leveraging digital marketing strategies to maximize sales.
Enhancing Campaigns Through Data-Driven Insights
The team focused on data analysis to optimize campaigns, landing pages and product pages while implementing A/B testing and continuously monitoring KPIs for performance improvement.
Focused on data analysis to optimize campaigns, landing pages, and product pages using A/B testing and KPI monitoring.
Analyzed performance metrics (CTR, CPC, conversions) to improve Meta and TikTok campaigns and web pages.
Developed skills in data-driven marketing, lead generation, and PPC optimization. Part of the Imperial College Business School Executive Programme in Digital Marketing.
