The goal was to create an engaging, user-friendly online training platform with on-demand workouts, integrating gamification to enhance user engagement and retention across web and app platforms.
PureTV.it was a startup focused on creating an innovative digital fitness platform offering on-demand workout videos. Unfortunately, it had to cease operations due to unespected insufficient funding.
Ensuring Seamless Integration of Content, Development, and Marketing
Collaborated across fitness experts, developers, video producers, and marketers to ensure seamless integration of content, features, and platform development.
Contributed to the development of a mobile-first platform and apps (Android/iOS). Curated workout content and supported gamification features. Participated in different start-up marketing activities.
Gained experience in project coordination, content curation, and cross-team collaboration, working closely with developers and creatives to ensure smooth content delivery.
